Project information
Year
2022
Industry
Construction & Architecture
Services
Brand Strategy, Brand Identity, Copywriting, Stationery, Web Design
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Calla

Project Overview
Two architects. One voice. A brand that doesn't ask for permission.
CALLA was built on the belief that architecture is, above all, a way of thinking. The identity follows the same logic — a custom-designed logotype inspired by the atelier's signature lines: sober, structural, bold. Modular by nature, it adapts to any format without losing its presence. Just like good architecture.
The palette says everything without saying too much. The tone of voice is direct, charismatic, and unapologetically feminine — yet genderless in its vision.
From the business card to the construction site hoarding, every touchpoint communicates the same thing: here, quality isn't a promise. It's an attitude.
From concept to shape.












