Project information
ONE Watches
Project Overview
In summer, less is everything. And one piece can say it all.
That's the idea behind ONE, a campaign built around the belief that summer strips everything back to what matters. Less layers. More presence. One watch, one piece of jewellery, one statement.
The campaign came to life across a TV commercial and two complementary shoots (lifestyle and still life) capturing every mood the season allows. Laid-back and effortless. Bold and sophisticated. Messy and classy. Hot and cool.
No matter the moment — you only need ONE.
