Chimarrão

Chimarrão has been around since 1987. With that kind of history, a brand accumulates as much noise as it does legacy. The challenge wasn't to reinvent it — it was to bring it back.
We built the positioning around a Big Ideal rooted in togetherness and the shared table, landing on a tagline that says it all: Much more than rodízio.

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The rebranding keeps the deep red and the skewer symbol, but refines them — cleaner lines, a custom typeface, an identity system that holds together across every touchpoint. Tradition, with a fresh eye.